This is a very effective logo for a company that targets skaters, surfers, and generally a younger audience. I think they did a really dcm shriram industries limited good job of marketing this to their target audience. The font alone gives off a young and hip vibe. The "A" even resembles like a ramp. I like how all the letters are touching and how it's all outlined in black; it really makes the letters pop. I also like how the logo is in an all-uppercase, san serif font. Nice choice! I've seen this logo in several different colors but I prefer black and white. I like how the image on the left is physically attached to the name of the brand with no awkward, empty space. Great job!!!
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