Lenart olive harvesting machine J. Kučić "Future without eggs in Silicon Valley
We parked next to the abandoned and slightly rusty American car. Small side street in the heart of the wider San Francisco seemed deserted. On the road they looked faded walls, buildings are reminiscent of abandoned warehouses and shops. Once again we checked the navigation device and the title was right. We were standing a few meters away from the seat of a young company Hampton Creek Foods, where a group of scientists planned revolution in food production.
With colleagues Matjaz Ropret we walked down the street and stopped at the door, where it was stuck fast with egg and seedlings. Through the glass wall we had waved a younger woman and opened olive harvesting machine the door. On a blue couch and rested a golden retriever and watched closely the unknown guest. In the background was playing soft jazz, space is akin to an unusual fusion cuisine, laboratory, computer center and student center for alternative culture. olive harvesting machine
"Welcome to our R & D department," the friendly welcome Morgan Oliveira, who arranges for press visitors, when company founder Josh Tetrick just at a meeting with investors and business partners. "Very rarely olive harvesting machine visit us European journalists. Where are all aware of us? "He wondered.
For regular readers of American media company Hampton Creek was not unknown. Founder Tetrick was able to speak to the media and investors with promises that could not be ignored, and Oliveira good job role his deputy. Did you know that in the US every year we spend as much as 80 billion eggs and egg industry olive harvesting machine is worth more than two hundred billion dollars? Did ever thought how much transportation and storage of egg products, olive harvesting machine which are highly perishable and can be infected with salmonella? Did you ever wonder why for centuries produce food the same way, although technology olive harvesting machine offers a better, cheaper and more healthy options?
He took a moment for dramatic pause, and then began to imagine plans to want to completely change the diet industry and gradually replace the egg industry. Were launched - with brezjajčno mayonnaise. Almost law mayonnaise
On the plate were waiting for pieces of whole wheat bread and assistant chef is placed pots with samples of mayonnaise. The first was their first commercial product: brezjajčna mayonnaise, by the end of last year, sold in Whole Foods chain of stores and is also available in some Canadian and even London stores. The others were prototypes of different flavors mayonnaise - from mild to spicy Mexican plant. He offered bread and we tried the first sample.
We admitted that we were not exactly an expert for testing mayonnaise because it is almost never eat. A taste nevertheless very akin to what lurks in the industrially-prepared sandwiches at petrol stations, airports and fast food stalls. Oliveira for our comparisons was not offended. Proudly announced that their first mayonnaise convince fans of mayonnaise on a "blind test" and was very well received by the customers, so they had to have three months to double production. Before the second round of fundraising will be praised even investors with proceeds from the sale, which of them did not expect so soon, she added.
Or brezjajčno mayonnaise measured primarily in California, olive harvesting machine many vegans who are subject to the most important olive harvesting machine target group of providers of natural and non-animal food? Not at all, it is argued Oliveira said that from past mistakes food industry learned a lot. If any product advertised olive harvesting machine as "healthy", it will be rejected by the vast majority olive harvesting machine of consumers (the most expensive mistake chain McDonald's also true healthy hamburger McLean, who had to be withdrawn from the offer). The same fate awaits you if you address the vegans, since the limit on the market, even in California too small.
"Our marketing strategy is different," said Oliveira. "As you can see, the packaging, not to mention that our mayonnaise made without eggs or that it is more healthy than others mayonnaise. Consumer to announce that it offers a delicious and cheaper product than other manufacturers. It is for us still quite usual mayonnaise, only that we have made to the procedures made possible by modern science and technology. The details of which will be explained to you and our main biochemist Josh Klein, who is responsible for finding plant molecules, olive harvesting machine which can replace the most important tasks of the eggs in the food industry. "
Research Corner Doctor Klein was hiding at the very end of cooking and Technology Laboratory. On the computer screen saver and finished papers olive harvesting machine on the table, not to the camera or the camera cover any valuable information or the production process. Then he took the cup mayonnaise and ask if you can guess how many trials are needed before they hit the successful recipe. There is little waiting for the reply and said number: 1433rd
We parked next to the abandoned and slightly rusty American car. Small side street in the heart of the wider San Francisco seemed deserted. On the road they looked faded walls, buildings are reminiscent of abandoned warehouses and shops. Once again we checked the navigation device and the title was right. We were standing a few meters away from the seat of a young company Hampton Creek Foods, where a group of scientists planned revolution in food production.
With colleagues Matjaz Ropret we walked down the street and stopped at the door, where it was stuck fast with egg and seedlings. Through the glass wall we had waved a younger woman and opened olive harvesting machine the door. On a blue couch and rested a golden retriever and watched closely the unknown guest. In the background was playing soft jazz, space is akin to an unusual fusion cuisine, laboratory, computer center and student center for alternative culture. olive harvesting machine
"Welcome to our R & D department," the friendly welcome Morgan Oliveira, who arranges for press visitors, when company founder Josh Tetrick just at a meeting with investors and business partners. "Very rarely olive harvesting machine visit us European journalists. Where are all aware of us? "He wondered.
For regular readers of American media company Hampton Creek was not unknown. Founder Tetrick was able to speak to the media and investors with promises that could not be ignored, and Oliveira good job role his deputy. Did you know that in the US every year we spend as much as 80 billion eggs and egg industry olive harvesting machine is worth more than two hundred billion dollars? Did ever thought how much transportation and storage of egg products, olive harvesting machine which are highly perishable and can be infected with salmonella? Did you ever wonder why for centuries produce food the same way, although technology olive harvesting machine offers a better, cheaper and more healthy options?
He took a moment for dramatic pause, and then began to imagine plans to want to completely change the diet industry and gradually replace the egg industry. Were launched - with brezjajčno mayonnaise. Almost law mayonnaise
On the plate were waiting for pieces of whole wheat bread and assistant chef is placed pots with samples of mayonnaise. The first was their first commercial product: brezjajčna mayonnaise, by the end of last year, sold in Whole Foods chain of stores and is also available in some Canadian and even London stores. The others were prototypes of different flavors mayonnaise - from mild to spicy Mexican plant. He offered bread and we tried the first sample.
We admitted that we were not exactly an expert for testing mayonnaise because it is almost never eat. A taste nevertheless very akin to what lurks in the industrially-prepared sandwiches at petrol stations, airports and fast food stalls. Oliveira for our comparisons was not offended. Proudly announced that their first mayonnaise convince fans of mayonnaise on a "blind test" and was very well received by the customers, so they had to have three months to double production. Before the second round of fundraising will be praised even investors with proceeds from the sale, which of them did not expect so soon, she added.
Or brezjajčno mayonnaise measured primarily in California, olive harvesting machine many vegans who are subject to the most important olive harvesting machine target group of providers of natural and non-animal food? Not at all, it is argued Oliveira said that from past mistakes food industry learned a lot. If any product advertised olive harvesting machine as "healthy", it will be rejected by the vast majority olive harvesting machine of consumers (the most expensive mistake chain McDonald's also true healthy hamburger McLean, who had to be withdrawn from the offer). The same fate awaits you if you address the vegans, since the limit on the market, even in California too small.
"Our marketing strategy is different," said Oliveira. "As you can see, the packaging, not to mention that our mayonnaise made without eggs or that it is more healthy than others mayonnaise. Consumer to announce that it offers a delicious and cheaper product than other manufacturers. It is for us still quite usual mayonnaise, only that we have made to the procedures made possible by modern science and technology. The details of which will be explained to you and our main biochemist Josh Klein, who is responsible for finding plant molecules, olive harvesting machine which can replace the most important tasks of the eggs in the food industry. "
Research Corner Doctor Klein was hiding at the very end of cooking and Technology Laboratory. On the computer screen saver and finished papers olive harvesting machine on the table, not to the camera or the camera cover any valuable information or the production process. Then he took the cup mayonnaise and ask if you can guess how many trials are needed before they hit the successful recipe. There is little waiting for the reply and said number: 1433rd
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